Articles > Marketing Your Massage Practice: 3 Tips by Colleen Holloway

The new Massage Marketing Strategies eBook has just been released and we wanted to give you just a tiny sampling of it, so we're giving you 3 of our 99 business tips to use right away. Here they are:

1. Add comfort to your clients visit: To enhance your clients visit to your business, offer them a bag of herbal tea to take home after they pay for their treatment. Adhere a mailing label sticker to the tea bag that reads, "INSTRUCTIONS: 1) Add hot water, 2) Curl up in your favorite chair, 3) Reminisce about your massage, 4) Remember we are here for you! Then list your business name and telephone number.
   
   Store your tea bags in a wooden tea bag holder and have a variety of choices available. This inexpensive idea is good for client relations and it advertises your business for you.
   
   
2. Improve your Telephone Skills: We all know what it's like to be on the receiving end of a telephone call to a business where the person answering the telephone sounds anything except excited that you are calling, right?
   
   Answering your telephone in a hospitable manner gives the caller a warm feeling about your business. For example, saying, "Thank you for calling {business name}. This is {your name}. How may I assist you?", tells the caller that you are pleased to hear from them and eager to help them.
   
   
3. Enhance Your Business Cards: You can enhance your business cards to get clients to retain them by adding useful information to the back side of the business card. For example, you could add a "Top 5 Ways to Reduce Stress" (including #1 Get a Massage), or "Positive Affirmations for a Stress-Free Day".
   
   Adding useful information to your business cards will encourage your clients to keep them in their wallet and refer to them often, and be reminded of you.

Colleen (Steigerwald) Holloway is a licensed massage therapist of 14 years, who founded a thriving massage business which she profitably sold for more than $100k. She is the author of the book, Success Beyond Work, What Prosperous Massage Therapists Know-Minimum Work, Maximum Profits, and a Sellable Business. She has written numerous business articles for Massage & Bodywork Magazine, AMTA E-Newsletter, and State Chapter Newsletters. Colleen has taught seminars in the massage field for 11 years, and currently co-hosts a massage therapist advice column for MassageToday.com. She also is a columnist for Massage Today.

Colleen Holloway's book of 99 practice marketing tips can be found at her website.

"This workbook is a must-read for massage therapists, practitioners or students.
If you didn't read this before you went to massage school it's not too late."
(From MASSAGE Magazine Review)